B2B commerce is an enormous market and one of the fastest-growing industries. According to Statista research, it is projected that 17% of B2B deals will be conducted on the web in 2023. Additionally, the North American B2B e-commerce industry is anticipated to hit $1.8 trillion by 2023.

Personalized experiences are critical to the success of e-commerce businesses because they help to build customer loyalty and increase customer engagement. Business customers that believe a company understands their needs and is catering to their individual preferences are more likely to become repeat customers and recommend the business to others.

The Salesforce B2B Cloud is built natively on the Salesforce platform and is a cloud-based commerce platform tailor-made for B2B companies. The suite offers a wide range of features and tools that can help companies streamline their sales and marketing processes, improve communication and collaboration among teams, and gain valuable insights into their customers’ needs and market trends.

But is Salesforce B2B Cloud worth it? Learn about the features and benefits of Salesforce B2B Cloud and whether it’s time for you to invest.

What is Salesforce B2B Cloud?

The accumulation of commerce data is critical in B2B transactions, which are usually carried out over an extended period by established customers. This is why Salesforce B2B Commerce is designed as an integral part of the Salesforce Lightning Platform.

It is designed to help businesses manage their customer relationships, sales processes, marketing campaigns, and other business-critical functions in one centralized location. Some of the key features of Salesforce B2B Cloud include:

• Advanced contact and account management: Salesforce B2B Cloud allows account managers and service agents to easily manage and organize the details of their business buyers in one central location. This makes it easy for teams to quickly access the information they need to close deals, resolve customer issues, and stay on top of their sales pipeline.
• Streamlined sales and marketing processes: Salesforce B2B Cloud includes a wide range of tools and features that can help businesses streamline their sales and marketing processes. This includes tools for lead management, campaign management, and email marketing, as well as detailed analytics and reporting capabilities.
• Increased collaboration and communication: Salesforce B2B Cloud offers a range of collaboration tools, including shared calendars, task lists, and document management, which can help teams work more effectively together. Additionally, the platform’s robust reporting and analytics capabilities can help businesses gain valuable insights into their customer relationships and market trends.

What Does Salesforce Commerce Cloud Do?

Salesforce B2B cloud works by integrating the sales, marketing, and customer service functions of a business into one centralized location, which can be accessed by multiple teams and users.

The platform includes various features and tools, such as product catalog management, order management, multiple payment options, and invoicing.

Advanced customized solutions like the ability to ship items to multiple locations on different dates remove the possibility of human error.

All these features can be customized to meet the specific needs of a business, such as complex shipping arrangements and multiple delivery dates. Additionally, Salesforce B2B Commerce offers a self-service portal for customers, allowing them to easily place orders, track shipments, and access account information.

Your sales team can easily manage transactions and customer relationships using a single view of all customer interactions over multiple storefronts.

Salesforce’s Data Import wizard streamlines importing commerce data, price books, products, and entitlements.

Despite the power and complexity under the hood, a user-friendly interface ensures customers enjoy convenient and efficient online shopping experiences.

How Salesforce B2B Commerce Provides Solutions to B2B Challenges

Salesforce B2B Commerce offers a suite of powerful tools and services online for customers to place large or small purchases in just a few clicks. Other beneficial features include contract pricing, fast repeat orders, and custom catalogs.

One of the key features of the platform is its ability to manage product catalogs and pricing. Businesses can easily create and update product listings, add images and descriptions, and set up different pricing tiers for different customer groups. This allows businesses to offer tailored pricing to suit specific customers or groups, such as negotiated pricing or volume discounts.

Another important functionality is the platform’s ability to set up custom workflows for order approvals and processing. Establish rules and procedures according to how orders are reviewed, approved, and fulfilled, ensuring that all orders are handled efficiently and accurately. This can be especially useful for businesses that have to comply with specific regulations or have strict internal processes in place.

The platform also integrates with other Salesforce systems, such as Sales Cloud and Service Cloud, to provide a seamless and integrated experience for both the business and its customers. Account managers get a comprehensive overview of customer interactions and transactions, leading to improved customer interactions and engagement.

In addition, Salesforce B2B Commerce offers a self-service portal for customers, allowing them to place orders, track shipments, and access account information easily, streamlining the buying process for both parties. This can help to increase customer loyalty and drive more sales for the business.

Is Salesforce B2B Cloud Worth The Investment?

Whether Salesforce B2B Cloud is worth the investment depends on the specific needs and goals of a business.

The platform delivers a comprehensive e-commerce platform that helps businesses to streamline their sales processes, improve customer relationships, and increase revenue. It offers a range of powerful tools and functionalities, such as product catalog management, order management, invoicing, and a self-service portal for customers.

However, this level of sophistication and integration comes at a cost. The platform requires a significant investment in terms of both time and money. Additionally, it may be overkill for businesses that only sell a few products or services or those that are purely a B2C operation.

Before making a decision, it’s important to carefully evaluate the specific needs and goals of the business, as well as the resources available to support the implementation and maintenance of the platform. It may also be beneficial to consult with a Salesforce expert or conduct a trial run to fully understand the capabilities and limitations of the platform.

In conclusion, Salesforce B2B Cloud is a valuable investment for businesses that require a comprehensive e-commerce platform and have the resources to support its implementation and maintenance. However, it’s essential to carefully consider whether it is the right fit for your business before making a decision.

How Cloudstreet Can Help?

Cloudstreet is a Salesforce consulting and implementation partner that specializes in helping businesses unlock the full potential of Salesforce Commerce Cloud solutions.

We offer a range of services to support businesses throughout the implementation process, including:

Assessment and planning: Cloudstreet can help businesses to evaluate their current processes and identify areas where Salesforce B2B Commerce Cloud can be leveraged to drive efficiency and growth.

Implementation and customization: Our teams have the expertise to implement Salesforce B2B Commerce Cloud, including the customization of the platform to meet the specific needs of the business.

Data migration and integration: We can help businesses to migrate their existing data to Salesforce B2B Commerce Cloud and integrate the platform with other systems, such as ERP, CRM, and payment gateways.

Training and support: We offer comprehensive training and support services to help businesses get the most out of their B2B online store and ensure long-term success.

With expertise in the platform and a commitment to customer success, Cloudstreet is an ideal partner for businesses looking to invest in Salesforce B2B Commerce Cloud. Get in touch with a sales representative today for professional advice.