Are you looking for an easy and quick way to launch a digital B2B sales channel, or do you want a solution supporting cross-selling and up-selling for better sales? 

Well, the B2B commerce cloud can be a great solution for you. 

A recent piece of data suggests that online sales on B2B e-commerce sites, log-in portals, and other marketplaces increased by 17.8% to a whopping $1.63 trillion in 2021. This makes it important for brands to have a powerful presence online.

Today, businesses constantly look for a solution that allows them to effectively handle their end-to-end sales cycle and build a 360-degree comprehensive view of their business. This is where Salesforce B2B Commerce Cloud comes in!

B2B Commerce Cloud considers the various challenges in the retail sector. This solution can launch an online store for B2B partners, personalize products and store design, establish customer specific, and so on.

This post will discuss the B2B commerce cloud in-depth, including its features, benefits, use cases, and more.

What Is B2B Commerce Cloud?

Salesforce B2B commerce cloud is a low-maintenance solution that helps you customize e-commerce for business buyers.

It allows brands/businesses with multiple storefronts to build personalized e-commerce storefronts specifically tailored to high or large-volume purchases, multiple delivery dates, multiple payment options, and more! With a super fast setup and seamless customer experience, businesses can maximize profits in just a few clicks.

The main aim of the commerce cloud is to empower all businesses in the e-commerce sphere and ensure that companies of all sizes can benefit from its capabilities.

Specifically tailored for the needs of B2B buyers, the commerce cloud helps you combine the ease of digital shopping with the ever-evolving B2B business dynamics.

What makes the B2B commerce cloud different from the B2C cloud is that its features are built specifically to support the scale of B2B businesses. Several capabilities in Salesforce B2B Commerce Cloud enable you to cover different touchpoints with your business customers, launch your offerings in new markets faster, deliver personalized services to them, and boost conversions. 

Key Features of B2B Commerce Cloud

The key features of the B2B commerce cloud are –

Omnichannel suite

Salesforce B2B Commerce Cloud offers a comprehensive omnichannel suite that empowers you to connect your customers across various possible touchpoints (physical and digital). Customers may begin their buying journey from the website, gather feedback about the product from social media, place an order via live chat, and collect it at the offline store.

Marketing and merchandising tools

The excellent e-commerce merchandising toolkit with the commerce cloud enables consistency of product display and pricing in different locations. The advanced marketing features further strengthen your campaign’s launch and monitoring and drive sales by connecting with the customers at the appropriate level.

Predictive artificial intelligence

A recent McKinsey research report highlights that over 75% of customers are always willing to purchase from a company that offers them a personalized experience.

Predictive AI in the commerce cloud allows you to enhance your customers’ shopping experiences significantly. It also streamlines your upselling by analyzing data about the store visitors’ behavior and accordingly adjusts search results and recommendations.

Adaptable to mobile devices

Statistics suggest that almost 60% of web traffic today comes from mobile devices. Salesforce’s commerce cloud platform leverages the mobile-first approach to make your website look good on mobile devices and smartphones.

Benefits of B2B Commerce Cloud

Some additional benefits of the B2B commerce cloud include the following –

Builds brand awareness

B2B Commerce Cloud can bolster your brand awareness by helping your business hit the market faster. As your business grows, this solution can simplify the implementation of custom and branded storefronts. This also ensures that throughout the customer experience, your brand can maintain a powerful presence.

Optimize productivity

The importance of automation in e-commerce businesses is immense. Customers can order online, freeing up staff/employees to focus on offering a better customer service experience. Salesforce B2B Commerce also integrates easily with enterprise resource planning and other back-end systems.

Improved shopping experience

Another benefit of the commerce cloud is that it helps attract clients through features such as predictive sorting, smart product recommendations, and advanced search suggestions. Further, you can use click-and-collect features to unify customers’ online and in-store journeys.

AI-powered data analysis

The B2B commerce cloud also gives you a comprehensive, 360-degree view of your customers’ behavior. Using the solution, you can better understand your customer’s real needs and utilize that information to give relevant offers.

Enhanced customization

Creating an attractive and user-friendly design is one of the most difficult parts of building an e-commerce website. Commerce Cloud addresses the issue and allows users to construct their aesthetics using excellent templates, page layouts, and their own components.

Use Cases for B2B Commerce Cloud

In this section, we are going to cover some of the use cases and examples of companies successfully implementing B2B commerce cloud solutions-

Optimizing daily B2B operations

Optimizing your daily B2B operations is one of the top use cases of the B2B commerce cloud. It allows you to manage your product catalog, e-commerce stock, order history, distribution, and orders better.

Further, it lets you empower your sales representatives by eliminating mundane, time-consuming manual tasks. This frees up their valuable time to focus on other strategic tasks, such as making sales and drawing useful insights from real-time customer data, generating more revenue.

Offer advanced tools for marketing

B2B commerce cloud offers a range of advanced tools for marketers and content developers that enable them to boost their brand awareness and offer reliability. The best part of these tools is that they allow marketers to pitch their offerings and ensure the product or service is pitched at the right time for higher conversion rates.

Reduce friction in the buying process

The B2B commerce cloud simplifies and reduces friction in the overall buying process and enables your users to enjoy an easy and convenient shopping experience. Several features, such as contract pricing, fast reordering,  custom catalogs, and more, help simplify complex B2B tasks.

Improve Sales

L’oreal is one brand that builds meaningful relations with consumers and beauty professionals using both B2C & B2B commerce cloud solutions. The company is generating almost 15% to 20% more sales because of the Einstein AI recommendations feature of the commerce cloud.

To summarize

B2B Commerce Cloud is a powerful solution offering exceptional customer experience to help your business scale and reach more targeted customers. If you want a seamless and hassle-free experience in an overcrowded e-commerce market, the B2B commerce cloud is one of the best options.

In this post, we have covered how the solution enables you to build a strong digital presence for your e-commerce business by speeding up your time-to-market, scaling endlessly, applying a data-driven approach to your promo activities, and much more.

If you want to maximize the benefits of the Salesforce platform and the B2B commerce cloud, CloudStreet, a certified Salesforce Implementation Partner, can help. We have the experience and expertise to provide clients with the required help for commerce cloud implementation to improve their respective organizations.

For more information about CloudStreet and how it can help your business with Salesforce solutions, please visit https://cloudstreet.ai/

Commonly Asked Questions about B2B commerce Cloud

What is a b2b commerce cloud? 

B2B Commerce Cloud​ is the leading cloud-based, multi-tenant commerce solution. It empowers brands to develop a cohesive, unified buying experience across social media, mobile, web, and offline stores.

Who uses the B2B commerce cloud? 

B2B commerce cloud can be used by any business looking to grow through digital channels. Additionally, the solution can be used by those responsible for store and customer experiences across the brand.

How does the B2B commerce cloud power unified customer experiences? 

The B2B commerce cloud typically connects the end-to-end customer experience across all touchpoints, thus enabling a comprehensive view of customer inventory, activity, products, and promotions. The commerce cloud enables businesses to offer a cohesive customer experience by connecting all these channels.

What does B2B Commerce Cloud do?

B2B Commerce Cloud has several capabilities that enable you to cover more touch points with your customers, deliver personalized services to them, and boost conversions.

What is the key feature of Salesforce Commerce Cloud?

One of the key features of the commerce cloud is Einstein AI. The feature helps you build tailored or personalized customer experiences, leading to increased conversions and better revenues within a shorter time frame.

What are the downsides of the B2B Commerce Cloud?

Among the negatives of the commerce cloud are the high pricing point and the need for specific technical knowledge to get the best out of it.

What is included in the Salesforce commerce cloud? 

Salesforce commerce cloud typically includes two different solutions- B2B and B2C that can be used independently. There are several tools included in these, including Commerce + CRM, Einstein AI, and more.