Based on insights from a survey, 70% of organizations recognize the hidden potential of CRM. Adding to it, 57% of surveyed organizations predict an increase in companies’ investment in CRM. 

Holding exceptional capabilities to boost growth by simply leveraging the technology, CRM has evolved a lot. With cloud-based solutions and AI incorporation, the endeavor has not only organized the data for companies but has also helped them through forecasting. 

Salesforce, the world’s #1 CRM has brought about amazing benefits for B2B startups. Let’s explore them in detail.

About Salesforce

Organizations focussing on growth and establishment for longer duration keep their customers foremost. Managing the relationships with them and prioritizing their reviews requires easy retrieval of information. Further deeper insights and associated predictions are an additional advantage. 

Salesforce is the cloud-based software that offers Customer Relationship Management services. Integrating Artificial Intelligence and Data, Salesforce emerges as a worthy consideration that is indicated by practical and reliable numbers–

• 36% increase in sales productivity 
• 28% increase in sales revenue 
• 38% better forecasting

Unraveling the Benefits of Salesforce for B2B Startups

Here are the aspects where salesforce serves the B2B startups: 

Client Satisfaction 

Salesforce aids in different methods to achieve client satisfaction for a B2B startup. Beginning with automated extraction, organization, and easy information retrieval, it offers a centralized database. It also handles the administrative tasks and offers a mode of communication with clients. The channel opens the path to bidirectional communication, easing their contact method and further speeding up the problem-addressing process.  

Team Collaboration

Uniting the team members while keeping them updated about the latest developments and information, Salesforce encourages team collaboration. It allows adding the team members for quick sharing, prioritization, and discussion for further steps. The team collaboration through ‘Chatter’ is designed to enhance productivity and is capable of connecting sales and marketing teams along with other teams as per the requirement, depending on needs. 

Time Management 

With task automation, a centralized customer database, organized, scheduled updates, and efficient reports and dashboards for insights, time management is made easier for startups. It is useful in planning events and tasks based on any frequency of choice. The saved time is utilized by the companies to enhance their productivity by discussing new ideas. 

Cost Management

The automation of tasks not only offers time but also saves money. Eliminating the room for errors and problems, startups do not need to invest in employees concerned with repetitive and non-productive tasks. The feature can be utilized for data entry and lead handling along with other startup-specific usage. 

Lead Tracking 

Besides lead handling, another task made easy with Salesforce is tracking leads, their generation, conversion, and quality. They can be utilized further based on the existing startup requirements, which change with time. Further associated information can ensure better utilization of information and planning of the next strategies. 

Accessibility 

Traveling is an integral part of startups aiming to expand their businesses. Having a centralized database with limitless accessibility is the need. Salesforce provides the same by being a cloud-based software with compatibility suited to all types of devices. Be it remote hiring or self-travel for conferences or funding, the data is secured with higher security than physical or local server-based storage. Further, it keeps the colleagues and higher authorities updated. 

Organizing Data 

Data organization is important for all tasks, including lead scoring. Lead scoring helps in the identification of correct leads and requires organized data. Salesforce contributes to the same with easy retrieval by allowing the ease of applying filters and automatic extraction of more data followed by synchronization across the linked devices. The insights are generated instantly. 

Scalability 

The ultimate goal of any startup is growth. The choice of software concerning CRM must necessarily have scalability as the determining factor. Switching between software with tonnes of loyal customer information is challenging and prone to loss. Salesforce fulfills the criteria by exhibiting the characteristics of scalability and flexibility. The integration options with different applications and systems offer flexibility in the growth scenario of any startup. 

Revenue Growth 

Salesforce manages the marketing aspect for any startup, contributing to an increase in revenue. It can be used to create, automate, and track targeted marketing campaigns. The service ranges over different channels and has a direct and positive impact on the customer base, developing personalized connectivity with customers and identifying the effectiveness of the campaign. The customer data management feature is used to predict the customer’s preferences based on their actions while also suggesting newer products. 

Enhanced Customer Engagement

Customer engagement here includes increasing the visibility and reach of customers. Salesforce offers the opportunity through effective marketing methods. Besides marketing campaigns, social media integration, email marketing, and enhanced interaction through communities contribute to customer engagement. 

Forecasting Requirements

Utilizing the data to find out future estimations requires deep insights into the data and the adoption of the right methods for accurate prediction. With AI incorporated, Salesforce is the right software to perform the action. It aids in creating accurate sales proposals and quotes, thus expanding the startup. Further, the rejections are also more insightful with Salesforce as it offers feedback responses as well. 

Analytical Reports 

The visual representation of data offering all the insights in one go is a simple and quick solution for startups. It helps them to identify the growth, decline, or stable pattern. The reports from salesforce comprise data from all the integrated software and other necessary applications. 

Interactive and Informative Dashboards 

Salesforce steps ahead to ease the analysis and marketing with dashboards. The dashboards help to combine reports, offering a collective view of information. Get the graphs, charts, and tabulated data for trend and pattern identification, and measure Key Performance Indicators (KPIs). These are summed together to provide insights at a glance to be utilized by startups with an easy-to-use interface. 

Why Do Startups Need Assistance With Salesforce? 

Requiring insights into the usage of ‘Flow’ and startup transformation, here is how and why Salesforce experts’ assistance is critical: 

• The process of customization will require assistance from experienced individuals 
• They specialize in integrating Salesforce with other business systems. Thus, they ensure a smooth data flow between Salesforce and other applications, providing a unified view of customer data.
• Implementation and optimization are more effective with certified consultants and developers 
• They offer ongoing support and maintenance services to ensure the smooth operation of Salesforce instances.

Maximize Your Potential with Cloudstreet

Loaded with numerous features, Salesforce is an optimum solution. Yet, there exist certain issues considering the latest update about the discontinuation of certain features. Besides, the implementation of Salesforce requires assistance from certified individuals. 

Offering assistance in handling a multitude of features, implementation, and applications of Salesforce, Cloudstreet Services is the go-to companion for many high-end businesses and growth-striving startups. Do you consider yourself on the list? 

Put away your worries about the challenges in finding developers who understand the intricacies of the system or the high costs associated with hiring skilled developers. 

We are glad to welcome you with our quality services, serving you via certified consultations!

Reach out to us today. We will discuss your Salesforce constraints, short and long-term goals, and formulate strategies that bring about a transformation!

Schedule a call now!

Common Questions About Salesforce

Q1. How to choose a CRM specific to your B2b startup?

The factors to consider when choosing CRM are customization potential, integration possibilities, customer service, information on setup and maintenance, scalability, contribution to business, and reputation among consumers. 

Q2. Do startups need Salesforce?

Possessing exceptional features and functionalities, Salesforce is an efficient platform for startups capable of enhancing their growth. 

Q3. Which industries can use Salesforce?

Salesforce is customizable according to the industry of need. This debars the industry-specific limitation. The traditional, digital, retail, manufacturers, finance, and any other industry can utilize its potential. 

Q4. What are the features of Salesforce?

Among the wide number of features, a few of them are territory, partnership, sales performance, contact management, development and deployment of innovative apps, sales collaboration, files sync and share, email integration, communities for sales, and much more. 

Q5. How does Salesforce increase ROI?

The Salesforce product will help to increase the ROI by speeding up the deal closure and reducing customer acquisition costs and support costs. 

Q6. Why are B2B CRM needs different from B2C CRM needs?

The B2B sales deals are concerned with multiple stakeholders, larger average transaction values, professional buyers, long sales cycles, and fewer customers.