Trion Industries Launches New Era of Customer Service with Salesforce B2B Commerce Cloud

WILKES-BARRE, PA – July 2, 2025 – Trion Industries, a leading manufacturer of merchandising and display solutions, today announced the launch of its new online ordering platform powered by Salesforce B2B Commerce Cloud. This strategic move marks a significant digital transformation for the company, aimed at enhancing the customer experience and streamlining its ordering process for its diverse retail client base.

Founded in 1965, Trion Industries has established itself as a pillar of innovation in the retail fixture industry. The company provides a vast range of products, from display hooks and storewide labeling systems to sophisticated shelf management solutions, for a wide array of retail environments. Known for its quality and service, Trion has built a loyal customer base that relies on its American-made fixtures to optimize product visibility and organization.

PROBLEM 

Despite its leadership in product innovation, Trion’s previous ecommerce ordering process was a significant pain point. Customers, particularly those with contract-specific pricing and volume-based discounts, were unable to place orders online. The primary methods for placing orders were through phone calls or email, which were often inefficient and time-consuming. This manual process also introduced complexities in accurately determining prices, which depended on multiple factors, including negotiated contracts and order volume. The lack of a self-service online portal created a bottleneck, hindering a seamless customer experience.

SOLUTION 

To address these challenges, Trion Industries has implemented Salesforce B2B Commerce Cloud, a robust platform designed to simplify and personalize the online buying experience for business customers. This new direct online channel empowers Trion’s customers with 24/7 self-service access to their accounts. The platform elegantly handles complex pricing structures, allowing customers with contract-specific pricing and volume discounts to see their accurate, pre-negotiated prices in real-time. This eliminates the need for manual quote requests and lengthy email chains, dramatically reducing the time and effort required to place an order. For a manufacturing company like Trion, the B2B Commerce Cloud provides a scalable and efficient solution to meet the evolving expectations of its customers in a digital-first world.

RESULTS 

While the full impact of the new e-commerce platform will be realized over time, the initial feedback from existing customers has been overwhelmingly positive. Clients have praised the ease of use, the transparency of pricing, and the convenience of being able to place and manage orders at their own convenience. This enthusiastic early reception indicates a strong user adoption rate and signals a future of more streamlined sales operations and improved customer satisfaction for Trion Industries.

ABOUT CLOUDSTREET

The successful implementation of this transformative project was led by CloudStreet, a boutique Salesforce implementation partner headquartered in Texas. CloudStreet is renowned for its deep expertise in Salesforce solutions and its unwavering commitment to customer success. By leveraging a talented team of Salesforce experts, CloudStreet delivers cost-effective and impactful solutions tailored to the unique needs of its clients. Their collaborative approach and proven track record in deploying complex B2B Commerce Cloud instances were instrumental in bringing Trion Industries’ vision for a modernized customer experience to life.