CHALLENGE:
Create a method to increase top-line sales and bottom-line profits by increasing orders from existing customers. Develop a means to reduce manual resources required to enter and fulfill orders and decrease order entry errors.

SOLUTION:

• Create and implement a wholesale storefront using Salesforce Commerce Cloud that would allow easy reordering without any assistance from a customer service representative (CSR).
• Ensure that the online storefront includes an existing customer’s typical product order information and contract pricing terms so that each business sees unique and tailored content to make reordering easy—they simply have to login and click a few buttons.

RESULTS:

• Orders from existing customers increased by more than 25% in the first year.
• CSR relocation into other roles allowed for a 25% reduction in CSR expense.
• Order entry errors became negligible.

The Value of Salesforce Commerce Cloud for B2B Relationships

B2B reorders can often be a streamlined process because many companies need the same products and services from you week after week or month after month. With this type of regularity, it is an easy place to adjust so that services are automated. Proper automation not only increases sales, but it also increases positive customer experiences and deceases personnel expenses.

Salesforce Commerce Cloud transforms shopping experiences across all digital channels. It provides customers with an easy online shopping venue that they can enjoy across a variety of platforms. It is specifically designed for B2B experiences, with features like:

• Account hierarchies
• Fast reorders
• Custom catalogs
• Contract pricing

Implementing Salesforce Commerce Cloud

In this case, CLOUDSTREET was able to create customized storefront experiences for each reoccurring business customer. We could tailor the storefront to show previous orders, make reorders much more streamlined, and show products that were available based on the very specific pricing that returning customers are used to seeing. Now, reordering runs itself, without having a CSR look up pricing for each request and enter a separate order. It reduces time, effort, and mistakes—something that every B2B relationship needs.

Based on the current design, this client was able to cut errors dramatically, which, in turn, increases B2B satisfaction. It also made reordering easier, which allows businesses to reorder faster. That type of change encouraged companies to reorder from this client, increasing overall sales while also decreasing the cost of each transaction.

Developing a storefront with Salesforce Commerce Cloud can be difficult, but it is definitely worth the time and effort to develop. CLOUDSTREET can help create this type of storefront for your B2B clients so that your company can see the immediate benefits of streamlining reordering.

CONTACT US NOW TO EXPLORE SERVICE OPTIONS

We are in business to help you build a solid foundation for business success through informed and efficient use of available and transformative technology. CLOUDSTREET has the resources, the tools, the people, and the commitment to help you achieve the goals you set for your business.