Salesforce has become one of the most popular software companies in the world, and it provides software for much more than CRM such as eCommerce, customer service, business analytics, marketing automation, and manufacturing operations. The 2022 Salesforce Summer Release preview is now live, and it takes a closer look at some of the top new features and enhancements that will be available on the popular Customer 360 platform. There are several important highlights from the release package that everyone should know, including the new subscription management software.

Novel B2B Commerce Cloud Subscription Management

One of the major announcements from the Summer ‘22 Release Preview from Salesforce is that Salesforce customers will be given access to a variety of tools that can help them manage and monetize their recurring business subscription services. Furthermore, they will be able to do so on just about all self-service channels.

This is a new feature of the Salesforce subscription management software that makes it easier to collect payments, send invoices, and handle billing for subscription products and services. This is a powerful feature that will leverage Einstein AI to help Salesforce customers evaluate the risk of late payments and maximize revenue from their subscription services.

A New Subscription Management API

The new subscription management feature is powered by a flexible new API. Salesforce users will like that the API has been decoupled from the core layer that underpins the rest of Salesforce’s applications. While the interface is still familiar, this decoupling provides users with access to the flexibility that allows developers to pair the subscription management service with their front-end platform of choice. This includes mobile apps, Slack, websites, and other platforms. This flexibility makes the API easier to use and makes the new subscription management service more applicable to everyone.

What Does the New Subscription Management Service Allow Customers To Do?

The new subscription management API provides applications for a variety of common tasks, including:

• Users can take advantage of the artificial intelligence software program to calculate prices and price adjustments. That way, they can figure out how to price their subscription services to maximize the revenue they generate.
• This subscription management service also allows users to implement a “buy now” button. This makes it easier for users to purchase products and services, which should reduce cart abandonment rates and increase revenue.
• Salesforce users can also use this API to make it easier to cancel or renew a subscription, improving their customer service.
• The subscription management service also makes it easier to handle billing and payments by introducing powerful automation features that make the process easier.

These new features can go a long way toward making it easier to manage subscriptions through Salesforce.

How To Get Started With the Subscription Management API

Getting started with the new subscription management API is a relatively straightforward process. The API needs to be configured with several important pieces of information, including:

• Basic information related to the product or service
• Any pricing or invoicing information associated with the product
• A tax provider
• A payment gateway

Once this is done, the subscription management API along with AI-powered analytics should be able to handle the rest. Users can customize the subscription management API to meet their needs, helping them save time while also increasing revenue.

What Other Features Are Included in the Salesforce Summer ‘22 Preview?

Even though the subscription management API is one of the biggest highlights from the summer 2022 release preview, there are several other important features coming to Salesforce. They include:

Swarming

Customer service is getting a boost this summer. Salesforce has announced that swarming will allow Salesforce customers to get their issues resolved faster. Now, you will be able to access real-time support from multiple experts scattered across several departments, who can put their brains together to help to resolve your issues more quickly, thereby improving on customer relationships and eventually enjoying better customer retention. Moreover, since you don’t have to spend time waiting on hold, and you can keep your business moving.

Data Fraud Detection

Salesforce has also introduced a new loyalty management feature, which is intelligent fraud management. This is a feature that makes it easier for customers to detect potential program fraud. Using this feature, you can identify if someone is trying to steal your property or information, and you can put a stop to it quickly and enjoying seamless business growth. Needless to say, this also ensures an improved customer experience.

Personalized Customer Experiences in Targeted Campaigns

There is also a powerful new marketing tool coming to Salesforce. Marketing cloud personalization within the subscription model will make it easier for you to personalize experiences for customers. Based on the information you’ve collected and cataloged on your customers, you can transmit personalized, automated messages to engage your customers and increase your conversion rate. For example, if someone has abandoned their cart, you can send them a personalized message to pick up the cart and complete the transaction. This could help you increase your conversion rate and improve revenue lifecycle.

Einstein AI Predictions

Today, people care more about where they spend their money than ever before. If you advertise that you are taking every possible step to help the environment, you may have an easier time collecting customers and clients. That is where Einstein Predictions for Net Zero can help you. This is a powerful tool that can give you recommendations regarding how you can reduce your emissions. If you use this tool to get to Net Zero, you might be able to convince more people to trust your business.

You should consider leveraging all of these features to get the most out of Salesforce.

New Features Are Coming To Salesforce in the Summer of 2022

Ultimately, these are just a few of the biggest features coming to the Salesforce Enterprise Resource Planning Software. You probably have a lot to do on a daily basis, and you may not have time to keep up with these new features on your own. That is why you should rely on a professional service that can help you.

At CLOUDSTREET, it would be our pleasure to help you with B2B e-commerce subscription management, complete with the most affordable subscription pricing models. We have implemented subscription management services with revenue cloud for a wide range of segments, including but not limited to customer goods sectors, IT services, and manufacturers. Contact us today to learn more about our services.