Einstein GPT for Commerce is a new artificial intelligence (AI) technology developed by Salesforce that’s intended to assist clients in automating and personalizing recommendations made inside Commerce Cloud. It’s sure to have many benefits for manufacturers; read on to find out exactly how and why.

Recently, as a way to advance its functionality, Salesforce revealed a significant investment in generative AI, along with the formation of a brand new AI fund worth a total of $250 million. The goal of the fund is to strengthen the startup ecosystem and stimulate the development of responsible generative AI.

In early March 2023, Salesforce made the announcement that Einstein GPT, a generative AI tool based on ChatGPT, will assist automated processes in Salesforce CRM. Additionally, Salesforce introduced a new ChatGPT-based app for Slack. Included in this launch were Einstein GPT for Sales, Einstein GPT for Service, Einstein GPT for Marketing, Einstein GPT for Slack Customers’ 360 Applications, and Einstein GPT for Developers.

For those who haven’t been keeping up with the news, ChatGPT (the ‘GPT’ stands for Generative Pre-trained Transformer) is an AI-based chatbot that was created to interpret and produce natural-language text. This enables it to participate in human-like discussions on a wide variety of subjects, much as a real person would.

It’s possible for ChatGPT to have a profound knowledge of the language and the capacity to provide coherent and appropriate replies to a broad range of inputs as a result of its training on a huge body of text data taken from the internet. This is made possible by ChatGPT’s exposure to an extremely large body of data. ChatGPT is capable of delivering answers to queries, making suggestions, creating text in a variety of styles, and doing a great deal more besides.

In fact, the latest versions of ChatGPT are so intelligent, they’ve been able to fool some observers into thinking their responses came from humans.

Commerce Cloud is an all-in-one unified platform that will integrate Einstein GPT for Commerce, a new generative AI tool that will assist clients in automating and customizing suggestions made inside Commerce Cloud.

According to Salesforce, Einstein GPT for Commerce will combine generative AI with real-time data in order to improve purchase recommendations and personalize shopping experiences.

Here are some examples of what Einstein GPT for Commerce can do:

Einstein GPT for Commerce uses machine learning algorithms to analyze customer data, such as browsing behavior and purchase history, to deliver personalized product recommendations and offers.

Einstein GPT for Commerce enhances the search functionality of e-commerce sites by analyzing customer search queries and using natural language processing to deliver more relevant results.

By analyzing historical sales data and other factors, Einstein GPT for Commerce can help merchants optimize their inventory levels to prevent stockouts and overstock.

Einstein GPT for Commerce can help merchants optimize their pricing strategy by analyzing historical sales data and other factors to determine the optimal price points for each product.

Einstein GPT for Commerce can help merchants automate their marketing campaigns by analyzing customer behavior and using machine learning algorithms to deliver targeted marketing messages.

Overall, Einstein GPT for Commerce is designed to help merchants improve the e-commerce experience for their customers by delivering more personalized, relevant, and engaging shopping experiences, while also helping merchants optimize their operations and drive more sales.

Einstein GPT for Commerce will be powered by Salesforce’s own AI models, generative AI tech from a panoply of partners, and real-time data from Salesforce Data Cloud. According to Salesforce, this will enable clients to automate and customize their suggestions inside Commerce Cloud by unifying all of the consumer data that a company has.

Einstein GPT for Commerce has the capability of creating individualized product listings or interactions for each unique consumer without the need for preloaded product descriptions or information entered on the back end.

Customers in various geographic areas will receive a varied product description for an umbrella, according to a Salesforce news release. This will occur even though the merchant will not need to manually upload a pre-written version of the material for each season into Einstein GPT.

According to Salesforce, merchants can also develop custom-tailored promotional offers and employ auto-generated communications to clients across WhatsApp, SMS, and email.

In addition, a new page designer for Composable Storefront will assist in controlling the experience of the site and develop better landing pages with reusable components and a drag-and-drop editor, thus eliminating the need for a third-party content management system.

Commerce Cloud is another Salesforce innovation meant to assist businesses in better connecting with their customers.

Commerce Cloud is a cloud-based platform for e-commerce that enables businesses to create, optimize, and manage online storefronts and digital shopping experiences. It’s a comprehensive solution that includes features such as product catalogs, shopping carts, checkout processes, payment processing, and order management.

Commerce Cloud allows businesses to deliver personalized experiences to their customers across multiple channels, including web, mobile, social, and in-store. The platform also provides tools for marketing automation, merchandising, and customer service, enabling businesses to engage with their customers and drive sales across all touchpoints.

One of the key strengths of Commerce Cloud is its integration with other Salesforce products, such as Sales Cloud and Service Cloud, which allows businesses to unify their sales, marketing, and customer service operations in a single platform.

For large organizations that need help setting up stores, CloudStreet is one vendor that’s implemented B2B stores for manufacturers in the industrial, IT services, and consumer goods sectors. CloudStreet’s Salesforce B2B Commerce Cloud for Lightning storefront allows manufacturers to launch quickly, boost online revenue, engage more customers, and tailor their offerings to more industries.

Going forward, CloudStreet intends to take full advantage of Commerce Cloud and Einstein GPT for Commerce for its clients. To find out more about what CloudStreet can do for your business, get in touch today.