Salesforce Integration for Industrial Sales

Categories: Case Study

Swift Equipment Solutions, a global leader in equipment asset sales, was struggling to reach its target audience through its website, limiting its ability to grow sales effectively. CLOUDSTREET stepped in and revitalized Swift’s website, giving it a fresh, modern redesign that better catered to their market and helped drive business growth. Using Salesforce, CLOUDSTREET integrated Swift Equipment’s products and their sales lead with their brand-new website. All the parts the company sells are displayed online with options that allow the viewer to search and filter according to specific criteria.

CHALLENGE
  • Streamline website inventory updates with a modern and responsive website integrated with Salesforce products.
  • Generate more internet leads through SEO services.
  • Help manage the growing pipeline of sales opportunities.
SOLUTION
  • Website refresh/redesign.
  • Monthly Search engine marketing program.
  • Salesforce implementation to manage growing pipeline.
  • Products and Sales lead integration between website and Salesforce.
RESULTS
  • Internet search traffic grew 150% within 6 months.
  • Sales leads doubled each of the first 6 months.
  • All sales opportunities tracked and managed within Salesforce with custom pipeline reports and dashboards.
  • Products available for sale are easily managed within Salesforce and integrated into the website for synchronized updates.

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