Salesforce Commerce Cloud for Naturopathica

Categories: Case Study

CLOUDSTREET successfully implemented a Salesforce B2B Commerce Cloud project for Naturopathica, a Manhattan-based skincare manufacturer, creating a customized storefront and integrating multiple systems. The project led to increased customer satisfaction and revenue, improved loyalty programs, and streamlined operations, including custom solutions for CBD products and legacy data migration.

CHALLENGE
  • Disparate non-integrated systems for wholesale orders required heavy manual coordination throughout the order and fulfillment process.
  • Customers found the existing portal not user friendly and a deterrent to order.
SOLUTION
  • Implemented Salesforce B2B Commerce Cloud customer portal.
  • Integrated Salesforce with Sage ERP, Barrett logistics, Authorize.net and Avalara for taxes.
  • Built custom features for loyalty and promotion management.
RESULTS
  • Fully automated customer self service order portal.
  • Bi-directional system integration for order fulfillment.
  • Doubled sales and increases customer satisfaction and retention.

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