Generative AI is on the forefront of the minds of business leaders who are looking to stay ahead of the competition, improve their sales, and build better relationships with customers. Salesforce is working towards meeting their needs with AI software that fills in many of the gaps that exist between businesses and their customers. Integrating software such as Salesforce’s Einstein GPT into your existing workflows helps improve many internal processes, cuts down on time expenditures, and makes it easier for customers to connect more strongly with a business.

Integrating generative AI services from Salesforce enables you to strengthen your business by eliminating many of the repetitive tasks that eat up valuable time. The human element that’s so important to your processes is still extant, but now your employees can perform their tasks at a higher level because they spend less time with the lower-level work that supports their advanced work. Here’s a look at how generative AI can improve your sales and customer relationships.

Improve customer service and build better relationships with customers

Time is a key element in customer service, and it’s something that both customer and customer rep don’t have a lot of when it comes to their interactions. When a rep is looking for a complex solution to a customer’s problem, the customer has to wait on hold while the rep looks it up. Generative AI can turn a search query into a comprehensive result that provides different approaches to the problem and gives the rep more space to connect with the customer. Now the rep and customer can have a conversation that’s productive instead of providing surface-level information that may or may not give the customer the help they need.

Make content creation easier and more effective

Generative AI is capable of creating an initial draft for any type of marketing copy within a matter of seconds. This greatly reduces the amount of time needed to ideate and build an outline for a marketing campaign. Your staff can spend their time building upon and refining the ideas that were created by AI to create a quality marketing campaign that covers all angles while providing new and fresh concepts for customers to consider.

Sales staff spend a lot of time coming up with an idea, and then building out that idea to figure out if it’s going to be effective or not. They can also overlook things because they’re so focused on creating the core of the message. Generative AI lets them step back from their initial efforts and lets them apply deeper thinking to the generated AI work that reflects the brand, addresses the customer’s needs, and makes it easier to respond to changes as they arise.

Easily deliver a white glove experience for each individual customer

Chances are good that your business is already using some type of software to gain insights into your customer’s preferences. Generative AI pushes that work to a new level by creating marketing content that’s tailored to the customer’s needs, and does it quickly. AI takes a deeper look at the customers’ needs and wants, pain points, and analyzes preferences to create communications that more accurately reflect their needs.

Algorithms can’t go as deep as AI can in terms of anticipating what a customer is looking for. Using generative AI to deliver a personalized experience to the customer goes a long way towards building their trust, giving them a feeling of satisfaction, and improving sales as the customer buys more of your product and returns for future sales.

Enhance the creative aspect of marketing campaigns and product improvements

Creatives are capable of coming up with amazing ideas and concepts, but they’re often limited by the tools they currently have. Generative AI gives creative teams and product designers the ability to expand their ideation processes by suggesting ideas and concepts that weren’t obvious due to limitations. Using AI provides creatives with new design variations they can build upon instead of spending time working out an initial concept.

Everyone in the organization benefits from the creative teams using generative AI. The teams spend less time on ideation and initial concepts and more time on getting finished work out of their offices and into the hands of those who need the work to start their processes. The result is one of a product or service getting to the market in much less time than in the past.

Generate granular sales data based on existing information and boost sales

Sales teams benefit from the ability of generative AI to automate the creation of call summaries and follow-up emails with customers. Now sales reps have more time to work on their customer relationships instead of analyzing their phone calls and creating emails based on that information. Handing the process over to generative AI is a major time saver for individual reps and teams looking to learn more about the results of their efforts.

For managers, they can look at the performance of a sales rep with granular information that delivers insight into the effectiveness of marketing campaigns. The information can reveal if the email resulted in an increase in sales, drove the average invoice price higher, or improved the rate of closures on successful sales pitches. Managers can more easily implement changes in a marketing campaign or help a promising sales rep become a high performer.

Automate repetitive coding processes to free up developers’ time

Developers deal with writing repetitive coding processes that have very little variation but are necessary to create a reliable result. Automating the process with generative AI serves to create code that has the subtle changes needed for it to flow within the larger code framework. Developers have more time to write more complex sections of code and can complete their projects in shorter timelines.

Non-developer team members who don’t have coding experience can also take advantage of generative AI’s ability to write applications that meet their needs. This also takes the pressure off the developers as they don’t have to take time away from their major work to create code for a non-developer’s request.

How CLOUDSTREET Can Help Your Business Take Advantage of Generative AI

Salesforce provides businesses with the tools they need to improve their sales, but integrating their services with your business isn’t always easy or straightforward. At CLOUDSTREET, we’ve helped businesses implement B2B stores in the consumer goods, IT services, and industrial sectors. We’re here to help you integrate Salesforce’s Einstein GPT and other generative AI services into your operations and make sure you get the most out of what Salesforce has to offer.

Contact us today to learn more about our team of Salesforce certified consultants and developers, and how their knowledge can transform your business while improving your ROI.