In a groundbreaking move towards enhancing customer engagement and data integration, Salesforce recently unveiled its latest AI-powered copilots at the Connections 2024 conference. This innovative technology aims to revolutionize the way businesses interact with their customers, streamline marketing strategies, and optimize sales processes.

One of the key highlights of Salesforce’s new AI copilots is the introduction of EinsteinCopilot for Merchants and EinsteinCopilot for Marketers. These AI assistants are designed to provide valuable insights based on data gathered across Salesforce assets, helping merchants identify top-selling products, address sales discrepancies, and optimize their websites for improved customer experiences. On the marketing front, the copilots enable marketers to generate AI-driven content for campaigns, personalize promotions, and deliver real-time customer profiles to drive conversions effectively.

Moreover, Salesforce’s emphasis on data security and customer trust is evident through the implementation of the Einstein trust layer. This layer ensures that customer data remains protected and secure, with a zero-retention policy in place to safeguard sensitive information. By leveraging AI capabilities while prioritizing data privacy, Salesforce aims to build a foundation of trust with its users and empower businesses to make informed decisions based on reliable insights.

The Commerce Cloud updates announced by Salesforce further solidify the company’s commitment to enhancing the customer experience. With features like streamlined checkout processes, headless commerce capabilities for B2B users, and composable commerce enhancements for B2C businesses, Salesforce is enabling companies to create seamless and personalized shopping experiences for their customers. The ability to integrate with various apps through the Salesforce partner ecosystem underscores the platform’s flexibility and scalability in meeting diverse business needs.

Additionally, Salesforce’s foray into digital marketing via WhatsApp showcases the company’s dedication to leveraging innovative channels for customer engagement. By offering abandoned cart alerts and personalized product recommendations through WhatsApp, Salesforce is empowering merchants to connect with customers in a more personalized and interactive manner, ultimately driving conversions and enhancing brand loyalty.

Looking ahead, Salesforce’s new AI copilots are set to be available to customers in the coming months, with the marketing copilot scheduled for release in July and the merchant copilot in October. These AI-enabled tools are poised to transform the way businesses interact with their customers, optimize sales processes, and drive marketing campaigns with personalized content and real-time insights.

Salesforce’s unveiling of AI-enabled copilots at Connections 2024 marks a significant milestone in the realm of customer engagement and data integration. By harnessing the power of AI to deliver personalized experiences, streamline sales processes, and enhance marketing strategies, Salesforce is paving the way for a new era of customer-centric business operations.

Nearly 900 people in white lab coats milled around the conference room at the Trailblazer DX conference, preparing to don wild, gray-haired wigs. The 885 participants were out to make Salesforce a Guinness World Record holder. The task? The largest gathering of people dressed as Albert Einstein.

Guinness confirmed the record on March 6, but that is just the start of the story. Salesforce’s goal was to draw attention to their unique efforts in AI, a field that is both crowded and contentious. They’re making a bet that Einstein, the platform’s AI assistant, is different and helpful enough to be worthy of the revered scientist’s name.

Einstein: A Highly Coveted Image

Salesforce’s quest for the perfect mascot for its Artificial Intelligence features started over a decade ago. Marketers initially floated generic ideas like Salesforce AI and Compass, but felt they weren’t distinctive enough to stand out.

CEO Marc Benioff suggested the idea of adopting Albert Einstein as their mascot. The marketing team initially was hesitant, feeling it was too close to IBM’s AI tool, Watson. But, Benioff persisted, even purchasing the domain einstein.com and taking the first steps to license the famous physicist’s likeness.

The rights to Einstein’s image are owned by the Hebrew University of Jerusalem, which Einstein helped establish. He left his intellectual property to the school at the time of his death.

The university is vigilant about protecting Einstein’s reputation and turns down far more requests for Einstein’s likeness than it grants. Pitches to put his face on milk jugs or napkins haven’t made the cut. But, the university was intrigued by the idea of applying his name to Salesforce’s AI.

Salesforce ultimately paid $20 million for the use of Einstein’s name and likeness. A cartoon version of the scientist has been adopted as the mascot for the AI tools.

Taking on Concerns About AI

For every positive headline related to artificial intelligence, there seem to be two about the dangers of the technology.

Marc Benioff stands out from other tech CEOs in that he is vocal about both the risks associated with artificial intelligence and the need to manage it ethically. Benioff is especially leery of the large language models (LLM) that are the underpinning of generative AI tools. There is evidence of stolen proprietary data being used as feedstock for the LLMs. Many of these models are prone to “hallucinations,” where they will spit out inaccuracies when they lack the data to answer a query factually. And, there have been incidents of AIs spitting out hostile answers when placed in customer-facing positions.

Clara Shih, the leader of Salesforce’s AI efforts, has emphasized the care taken to avoid these risks. Their Einstein Trust Layer is a filter used to prevent their AI from absorbing proprietary data and to ensure Salesforce chatbots are always polite, accurate, and helpful to those who use them.

What Salesforce’s Einstein Can Do

Salesforce Einstein is an assistance AI that can take on a lot of tasks to make customers’ lives easier. This tool can automate routine CRM tasks to help your business identify sales opportunities, nurture client relationships, and create a more personalized customer experience.

The Opportunity & Lead Scoring function can show the likelihood of garnering a sale. The Account and Opportunity Insights tool analyzes historic CRM data to identify structural changes within existing accounts to alert you to changes like expansions, mergers, and board changes.

Einstein GPT can automatically handle many sales tasks like personalizing emails and scheduling sales meetings.

How CLOUDSTREET Can Help

Salesforce is a powerful toolset, and its new AI capabilities can make it more effective than ever. But, this sprawling set of capabilities can mean a steep learning curve and a complicated path to adoption.

At CLOUDSTREET, we customize Salesforce to meet your specific needs. We have the knowledge and experience to implement the system in a way that integrates seamlessly with the other utilities you use to unleash your business’s full potential.

We have helped hundreds of companies customize Salesforce to take full advantage of this powerful suite of programs, including Salesforce B2B Commerce Cloud, Salesforce Sales Cloud, and Salesforce Managed Support.

CLOUDSTREET offers two Accelerator packages that get your store online and selling fast. Our services can increase sales from existing buyers with the convenience of their custom portal, and help you nurture relationships with new prospects.

As Salesforce continues to add smart technology, we’ll continue to offer the same support to help you get the most out of these systems for your growing manufacturing business.

In the dynamic world of e-commerce, the game-changer is not just about getting online; it’s about doing it fast and efficiently. Enter CloudStreet, the powerhouse that leverages Salesforce Commerce Cloud and Einstein GPT to elevate your online store’s game. Let’s unpack the punch that CloudStreet’s twin Accelerator kits pack, easily propelling your e-commerce to digital stardom. Let’s dive into how CloudStreet is the path to boosting sales and creating a shopping experience that customers will love.

In the fast-paced e-commerce scene, CloudStreet stands out by swiftly and skillfully harnessing Salesforce Commerce Cloud, turning your online shop into a powerhouse with stellar sales and an unbeatable customer experience. As the architect behind your online shopping space, you’re orchestrating every click and scroll to resonate with shoppers.

At the core of CloudStreet’s competitive thrust in online retail is its savvy use of Salesforce Commerce Cloud, which is flipping the script on traditional e-commerce strategies for businesses. Eighty-one percent of consumers create a plan to reassess their budget over the next 12 months. We’re seeing a trend where folks are willing to spend more for experiences that feel tailor-made for them. Retailers who overlook focusing on increased personalization will find their business at risk. Businesses need to step up their game by boosting how well they work – think smart, act fast.

Leveraging Commerce Cloud’s robust suite and intuitive layout, your e-commerce platform gains a steadfast base that smooths out the shopping journey and ensures customers are hooked enough to return. CloudStreet doesn’t just put these features into play; they master the art, making your brand pop in a sea of online shops.

Increase Sales with Custom Portals

One of CloudStreet’s standout features is the creation of custom portals, adding a layer of convenience and personalization for your customers. At CloudStreet, we go beyond just drawing eyes to your brand; we keep your loyal shoppers hooked with a shopping experience that’s both effortlessly smooth and impressively refined.

Accelerate Your Success with CloudStreet’s Packages

CloudStreet doesn’t just get you online; it gets you online at warp speed. CloudStreet’s QuickLaunch and TurboBoost Accelerator packages are the secret sauce for businesses itching to hit the ground running and stand out in the bustling e-commerce marketplace. QuickLaunch and TurboBoost aren’t just about getting your store off the ground; they’re designed to create a buzz, captivate your ideal audience, and shine in the competitive e-commerce spotlight.

Our Business to Business (B2B) Commerce Cloud buyer portal is affordable and quick to implement. The CloudStreet’s Accelerator packages save you time and money and provide an easy means for a short-term return on investment. In no time, you can enable your customers to take buying matters into their own hands, increasing your revenue and bottom line.

Why Consider Quick Start Accelerators?

Upon access to Accelerator, it’s immediately ready to use. Our package has all the tools you need to set up, customize, and link everything together quickly and without fuss. Even better, you receive a fixed price. You won’t have to worry about pricey add-ins. Get your business in the market in weeks, not months. With the ease of this application, you can focus on scaling business growth. We’ve got your back with continuous help, keeping things smooth with regular upkeep, the latest features, timely fixes, and those small but key improvements.

What Else Does Commerce Cloud Have to Offer?

You will have everything your partners need with a Salesforce Business to Business B2B Commerce Cloud for Lightning storefront. It also makes it a breeze for distributors and wholesalers to stock up again, keeping their operations running smoothly. Storefronts have all the features buyers expect from an online portal. Cloudstreet can accelerate it for you in just weeks. You may be surprised at how quickly you’ll be able to launch. Grow your business faster than ever with a digital B2B storefront. You will be able to get to market faster and be more innovative.

CloudStreet is your go-to for cranking up the sales on your online storefront, making it a snap to scale and connect in the digital B2B marketplace. Your business will be able to maximize your online growth with easy-to-use commerce features tailored to B2B customers. Some additional tools that can help include simple, self-service contract pricing. With these tools, you’ll smoothly navigate the twists and turns of B2B sales, making complex deals look simple. With CloudStreet, your sales crew can land new customers and orders faster, cutting down on the expenses for each transaction.

These packages are your ticket to drawing in more clients and ramping up engagement effectively. You will find that your B2B commerce interactions become seamless while making them more relevant and connected. You can configure your B2B storefront to meet the industry-specific needs of varied market verticals. When you tailor the business to your specific industries, you can connect electronically with the increasing interest from manufacturers going digital. By revamping the reordering system, you’re handing customers a no-sweat way to snag what they need. You can offer customers subscription ordering, making purchasing much easier. In addition to subscription orders, you can dive into extra software and services that streamline your operations.

Einstein GPT: The AI Wizard in Your Sales Arsenal

Can you imagine having an AI wizard that understands your customers better than you do? That is exactly what Einstein GPT can do for you. CloudStreet amps up your online store by weaving in Einstein GPT so you can dish out spot-on recommendations and smart predictions that amp up the whole shopping vibe for your customers.

Leverage Einstein GPT’s sharp AI insights with CloudStreet to elevate your sales game, creating a customer experience that’s not just smart but genuinely connects and keeps them coming back. At CloudStreet, we’re not just jumping on the AI bandwagon but leveraging its full power to boost our sales figures. Einstein GPT, with its natural language processing capabilities, understands customer preferences, predicts trends, and recommends products with an uncanny accuracy that sets your business apart in the competitive e-commerce landscape.

Seamless Integration for Maximum Impact

What sets CloudStreet apart is its commitment to seamless integration. With CloudStreet, your leap into digital doesn’t just mix things up; it propels your business forward with finesse. Whether incorporating Commerce Cloud or embedding the prowess of Einstein GPT, CloudStreet ensures that your existing business operations smoothly evolve into a digital powerhouse. CloudStreet has got your back in giving your sales strategies a serious power-up, ensuring the shift is all gain and no pain.

CloudStreet is the unsung hero in e-commerce, quietly driving your venture to new heights with smart tech at its helm. With Salesforce Commerce Cloud and Einstein GPT at its core, CloudStreet doesn’t just implement technology; it crafts an experience. Your path to online success is fast-tracked and redefined. If you’re aiming to stay afloat and lead the pack, CloudStreet is your ace in revolutionizing how you sell.

Generative AI is on the forefront of the minds of business leaders who are looking to stay ahead of the competition, improve their sales, and build better relationships with customers. Salesforce is working towards meeting their needs with AI software that fills in many of the gaps that exist between businesses and their customers. Integrating software such as Salesforce’s Einstein GPT into your existing workflows helps improve many internal processes, cuts down on time expenditures, and makes it easier for customers to connect more strongly with a business.

Integrating generative AI services from Salesforce enables you to strengthen your business by eliminating many of the repetitive tasks that eat up valuable time. The human element that’s so important to your processes is still extant, but now your employees can perform their tasks at a higher level because they spend less time with the lower-level work that supports their advanced work. Here’s a look at how generative AI can improve your sales and customer relationships.

Improve customer service and build better relationships with customers

Time is a key element in customer service, and it’s something that both customer and customer rep don’t have a lot of when it comes to their interactions. When a rep is looking for a complex solution to a customer’s problem, the customer has to wait on hold while the rep looks it up. Generative AI can turn a search query into a comprehensive result that provides different approaches to the problem and gives the rep more space to connect with the customer. Now the rep and customer can have a conversation that’s productive instead of providing surface-level information that may or may not give the customer the help they need.

Make content creation easier and more effective

Generative AI is capable of creating an initial draft for any type of marketing copy within a matter of seconds. This greatly reduces the amount of time needed to ideate and build an outline for a marketing campaign. Your staff can spend their time building upon and refining the ideas that were created by AI to create a quality marketing campaign that covers all angles while providing new and fresh concepts for customers to consider.

Sales staff spend a lot of time coming up with an idea, and then building out that idea to figure out if it’s going to be effective or not. They can also overlook things because they’re so focused on creating the core of the message. Generative AI lets them step back from their initial efforts and lets them apply deeper thinking to the generated AI work that reflects the brand, addresses the customer’s needs, and makes it easier to respond to changes as they arise.

Easily deliver a white glove experience for each individual customer

Chances are good that your business is already using some type of software to gain insights into your customer’s preferences. Generative AI pushes that work to a new level by creating marketing content that’s tailored to the customer’s needs, and does it quickly. AI takes a deeper look at the customers’ needs and wants, pain points, and analyzes preferences to create communications that more accurately reflect their needs.

Algorithms can’t go as deep as AI can in terms of anticipating what a customer is looking for. Using generative AI to deliver a personalized experience to the customer goes a long way towards building their trust, giving them a feeling of satisfaction, and improving sales as the customer buys more of your product and returns for future sales.

Enhance the creative aspect of marketing campaigns and product improvements

Creatives are capable of coming up with amazing ideas and concepts, but they’re often limited by the tools they currently have. Generative AI gives creative teams and product designers the ability to expand their ideation processes by suggesting ideas and concepts that weren’t obvious due to limitations. Using AI provides creatives with new design variations they can build upon instead of spending time working out an initial concept.

Everyone in the organization benefits from the creative teams using generative AI. The teams spend less time on ideation and initial concepts and more time on getting finished work out of their offices and into the hands of those who need the work to start their processes. The result is one of a product or service getting to the market in much less time than in the past.

Generate granular sales data based on existing information and boost sales

Sales teams benefit from the ability of generative AI to automate the creation of call summaries and follow-up emails with customers. Now sales reps have more time to work on their customer relationships instead of analyzing their phone calls and creating emails based on that information. Handing the process over to generative AI is a major time saver for individual reps and teams looking to learn more about the results of their efforts.

For managers, they can look at the performance of a sales rep with granular information that delivers insight into the effectiveness of marketing campaigns. The information can reveal if the email resulted in an increase in sales, drove the average invoice price higher, or improved the rate of closures on successful sales pitches. Managers can more easily implement changes in a marketing campaign or help a promising sales rep become a high performer.

Automate repetitive coding processes to free up developers’ time

Developers deal with writing repetitive coding processes that have very little variation but are necessary to create a reliable result. Automating the process with generative AI serves to create code that has the subtle changes needed for it to flow within the larger code framework. Developers have more time to write more complex sections of code and can complete their projects in shorter timelines.

Non-developer team members who don’t have coding experience can also take advantage of generative AI’s ability to write applications that meet their needs. This also takes the pressure off the developers as they don’t have to take time away from their major work to create code for a non-developer’s request.

How CLOUDSTREET Can Help Your Business Take Advantage of Generative AI

Salesforce provides businesses with the tools they need to improve their sales, but integrating their services with your business isn’t always easy or straightforward. At CLOUDSTREET, we’ve helped businesses implement B2B stores in the consumer goods, IT services, and industrial sectors. We’re here to help you integrate Salesforce’s Einstein GPT and other generative AI services into your operations and make sure you get the most out of what Salesforce has to offer.

Contact us today to learn more about our team of Salesforce certified consultants and developers, and how their knowledge can transform your business while improving your ROI.