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CLOUDSTREET successfully implemented a Salesforce B2B Commerce Cloud project for a nationally recognized Manhattan based  skin care products manufacturer, herein referred to as Naturopathica. The project involved creating a customized storefront, integrating with various systems, and addressing challenges such as maintaining multiple systems and non-personalized checkout processes. The solution included setting up a B2B store, integrating with Sage, Barrett, and Avalara, implementing custom loyalty and promotion modules, and migrating legacy data to Salesforce. The result was an increase in customer satisfaction and revenue, improved loyalty and promotions, and saved human efforts and errors. The project also involved custom solutions for CBD products and the creation of loyalty credits and promotions modules. Overall, the project resulted in a successful B2B storefront with increased revenue and customer satisfaction.

Industry and Products Used:

The industry is cosmetics, and the products used include Commerce Cloud, Sage, Barrett, and Avalara.

Challenges:

Maintaining multiple systems for various needs, non-B2B centric store, manual product data updates, and manual coordination for order shipment.

Solution:

Setting up a B2B storefront, integrating with Sage, Barrett, and Avalara, implementing custom loyalty and promotion modules, and migrating legacy data to Salesforce.

Result:

Increased customer satisfaction and revenue, real-time information availability, improved customer trust, and complete 360-degree information for customers.

Customization Involved:

Loyalty credits, promotions module, and custom solutions for CBD products.

Project Outcome:

Revenue doubled, increased buyer retention, professional and transparent order data, saved human efforts and errors, and improved repeat orders.

Storefront Setup:

Utilized standard OOTB features and experience builder for customization.

WHAT WERE THE CHALLENGES FACED BY NATUROPATHICA’S LEGACY E-COMMERCE STORE AND HOW WERE THEY ADDRESSED IN THE NEW SALESFORCE B2B COMMERCE STORE SOLUTION?

Naturopathica’s legacy e-commerce store encountered several challenges, which were effectively addressed in the new B2B store solution

High Effort in Maintaining Multiple Systems:

The legacy store struggled with maintaining multiple systems for CRM, commerce website, pricing modeling, shipping/fulfillment, and taxation. The new B2B store solution consolidated these functions into a unified system, streamlining operations and data management.

Non-B2B Centric Store:

The legacy store, being non-B2B centric, faced issues with customer retention. The new B2B store solution was tailored to meet the specific needs of B2B customers, enhancing customer retention and satisfaction.

Product Data Errors:

Updating product data from Sage to the store caused delays and manual errors in the legacy store. The new solution implemented robust integration with Sage to synchronize product, pricing, and order data, ensuring real-time updates and accuracy.

Loyalty and Promotions Void:

The legacy store struggled to implement innovative loyalty and promotional plans effectively. The new B2B store solution incorporated custom loyalty and promotion modules, providing flexibility and personalized experiences for customers.

Lack of Sample Distribution and Wonky Checkout Process:

The legacy store faced challenges in distributing samples based on loyalty and SKU orders and had a non-personalized checkout process. The new solution introduced a custom tester/sample feature and personalized checkout processes, improving customer experience and satisfaction.

By addressing these challenges, the new B2B store solution significantly enhanced operational efficiency, customer satisfaction, and the overall shopping experience for Naturopathica’s B2B customers.

WHAT CUSTOM FEATURES WERE IMPLEMENTED ON THE NATUROPATHICA SALESFORCE B2B COMMERCE CLOUD STORE TO ENHANCE USER EXPERIENCE AND LOYALTY PROGRAMS?

The custom features implemented on the Naturopathica B2B Commerce store to enhance user experience and loyalty programs include

Loyalty Credits Component:

A custom Loyalty Credits LWC component was created on the cart page to allow users to utilize loyalty points against marketing category products. Loyalty points are earned based on the account tier and a certain percentage of the total amount of the cart.

Promotions Module:

A custom LWC component was developed on the cart page to enable customers to apply promotions against the cart items or the total amount. This feature provides flexibility for customers to benefit from promotions and discounts.

Tester/Sample Feature:

A custom LWC component was created on the Product Display Page (PDP) with a checkbox to add a tester/sample product with a master product. This allows users to add a sample product and also obtain additional tester products if needed using loyalty credits. The feature is manipulated in the cart page, providing a unique and personalized experience.

These custom features were designed to enhance user experience, encourage customer loyalty, and provide a more personalized and flexible shopping experience for the B2B customers of Naturopathica.

HOW DID THE SALESFORCE B2B COMMERCE TEMPLATE HELP IN CREATING THE NATUROPATHICA STORE AND WHAT INTEGRATIONS WERE INVOLVED?

The B2B Commerce template played a pivotal role in creating the Naturopathica store by providing a foundation for quick store setup using Lightning Experience functionality and core Salesforce objects. The template offered various features and ensured synchronization with Salesforce CRM, enabling efficient data tracking.

In the creation of the Naturopathica store, the following integrations were involved

Salesforce <> Sage Integration:

This integration was implemented to synchronize product, pricing, and order data between Salesforce and Sage, ensuring seamless data flow and consistency.

Salesforce <> Barrett Integration:

The integration with Barrett, a shipping and fulfillment system, facilitated communication to streamline order shipment and fulfillment processes, enhancing operational efficiency.

Salesforce <> Avalara Integration:

An integration with Avalara was set up for product-specific tax calculations in the checkout flow, ensuring accurate and compliant tax calculations for the products offered by Naturopathica.

These integrations collectively contributed to the establishment of a robust and interconnected ecosystem for the Naturopathica store, enabling efficient data management, order fulfillment, and tax compliance.

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In a period where online business plays an important role in forming client connections, Salesforce’s solution arises as a strong partner, mixing versatility with consistent coordination. This platform extends beyond conventional perks, offering customized commitment through its combination with Salesforce CRM. 

Salesforce B2B Commerce Cloud presents an extensive set-up of elements to improve client communications and streamline online businesses. Consequently, smart organizations can be seen leveraging their potential. There has been a 13% year-over-year growth in usage of Salesforce Commerce Cloud. 

As with any solution, there are challenges, including cost suggestions and customization challenges. This article discusses the world of Salesforce B2B Commerce Cloud, analyzing its resources and possible challenges to organizations.

What is Salesforce B2B Commerce Cloud? 

Salesforce B2B Trade Cloud is a thorough online business platform planned explicitly for business-to-business (B2B) exchanges. Created by Salesforce, a forerunner in client relationship management (CRM) solutions, this cloud-based platform enables organizations to create and upgrade online customer interaction customized for B2B connections.

Salesforce B2B Commerce Cloud works with the digital change of B2B processes, focusing on overseeing stock, client data, and exchanges. One of its key assets is its consistent mix with the Salesforce system, especially Salesforce CRM. This coordination ensures a bound-together perspective on client preferences, empowering organizations to use client experiences for customized connections and further develop relationships with them.

The platform offers highlights like adaptability online streamlining to upgrade the general online business experience. Organizations can use Salesforce B2B Commerce Cloud to smooth out complex B2B exchange processes, support online commerce drives, and handle data-driven knowledge to settle on informed business choices.

Salesforce B2B Trade Cloud fills in as an essential device for organizations trying to create an online presence, upgrade their B2B deals, and create significant commitment with their business clients in the digital world.

Key Features of Salesforce B2B Commerce Cloud 

Salesforce B2B Commerce Cloud is very important in B2B online business solutions, offering a powerful arrangement of elements intended to engage organizations. 

Connected Business Platform

B2B Trade Cloud offers a connected platform that coordinates with the Salesforce environment. This mix ensures a durable way to deal with client relationship management, deals, and business tasks, smoothing out cycles and encouraging cooperation.

Customized Client Experience

One of the primary elements is the force of conveying a customized client experience. The platform allows organizations to make customized retail experiences, stock suggestions, and upgrade commitments.

Versatility for Growth

As organizations develop, versatility is a basic element. B2B Trade Commerce aims to develop with the business, committing expanded exchange volumes, growing the stock index, and adjusting to changing business elements without compromising execution.

Multi-Channel Commerce

Embracing the current commerce, the platform upholds multi-channel strategies. Organizations can reach their clients through different channels, including online entertainment channels and online commercial centers, ensuring an extensive and adaptable way to deal with B2B exchanges.

High-level Stock Management

Dealing with dynamic stock turns out to be more sensible with B2B Commerce Cloud. The platform offers devices for arranging, classifying, and managing stock, empowering organizations to show their contributions actually.

Artificial Intelligence

Salesforce cloud carries artificial brain power into the B2B business world. The stage uses digital intelligence to offer experience into client behavior, empowering organizations to go with data-driven choices, improve systems, and upgrade general execution.

Efficient Order Management

Smoothing out order management is a central strength of B2B Commerce Cloud. Digital work processes and request management ensure accuracy and effectiveness, reducing errors and speeding up the satisfaction cycle.

Global Reach and Localization

For organizations with a global impression, the platform’s support for multiple languages and currencies is important. B2B Commerce Cloud works with localization, allowing organizations to take special care of the marketplace consistently.

Continuous Investigation and Reporting

Keeping an eye on business execution is easy with constant investigation and detailing skills. B2B Commerce Cloud engages organizations to follow key measurements, monitor sale trends, and make informed choices instantly.

Upgraded Security Features

Security is a primary concern in B2B transactions, and B2B Commerce Cloud addresses this concern with advanced security. The platform ensures safe payment transactions, data encryption, and consistency with industry guidelines, imparting trust in the organizations and their clients.

Cooperative Selling Tools

The platform encourages cooperative selling by working with consistent correspondence and coordination among partners inside the organization. This cooperative methodology ensures a unified strategy in drawing in clients and responding to their unique needs.

Consistent Development and Updates

Salesforce’s commitment to development is reflected in the B2B Commerce Cloud through regular updates and developments. Organizations using the platform benefit from staying ahead of the curve with the most recent technology and features.

Pros of Salesforce B2B Commerce Cloud

Cons of Salesforce B2B Commerce Cloud

Get Past the Cons with Cloudstreet to Harness Full Potential

Salesforce B2B Commerce Cloud is a dynamic and strong solution ready to shape the eventual future of B2B transactions. With its focus on a unified commerce platform, customized client experiences, and versatility, the platform offers organizations the tools to effectively explore the challenges of current business. 

As organizations seek comprehensive solutions to satisfy the developing needs of B2B commerce, Salesforce B2B Commerce Cloud remains a central member, engaging organizations to drive development, encourage connections, and explore the future of digital trade with certainty. If you’re facing challenges with its implementation, integration, customization, or utilization, Cloudstreet is here to help!

Connect with our certified consultants and not only address current challenges but also position your organization for sustained growth and success in the ever-changing world of B2B commerce!

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Common Questions About Salesforce B2B Commerce Cloud

Q1. What is Salesforce B2B Commerce Cloud?

Salesforce B2B Commerce Cloud is a cloud-based platform intended for organizations taking part in B2B exchanges. It gives a unified solution for commerce tasks, client connections, and deals in the  Salesforce ecosystem.

Q2. How does the B2B Commerce Cloud enhance the customer experience?

B2B Commerce Cloud focuses on a customized client experience by allowing organizations to make custom-made retail stores, stock proposals, and pricing based on individual client profiles.

Q3. Is B2B Commerce Cloud suitable for global businesses?

Yes, the B2B Commerce Cloud is suitable for global development with its ability to accommodate multiple languages and currencies. This element empowers organizations to consistently cater to different business sectors.

Q4. Can B2B Commerce Cloud integrate with other Salesforce products?

B2B Commerce aims for consistent integration with the more extensive Salesforce ecosystem, ensuring a way to deal with client relationship management and other key business tasks.

Q5. How scalable is B2B Commerce Cloud?

The B2B commerce Cloud is exceptionally adaptable, allowing organizations to develop without significant disturbances. It accommodates increased exchange volumes and growing product stock and adjusts to changing business environments.

Q6. What role does artificial intelligence (AI) play in the B2B Commerce Cloud?

The platform uses Salesforce Einstein for artificial intelligence knowledge. This incorporates customized item suggestions, continuous investigation, and data-driven decision-making to improve promoting methodologies and execution.

Q7. Can B2B Commerce Cloud support multi-channel commerce?

Yes, the B2B commerce Cloud supports multi-channel commerce, empowering organizations to reach their clients through different channels, including online, digital entertainment, and online trade centers.

Q8. What are the security features of B2B Commerce Cloud?

B2B Commerce Cloud focuses on security with highlights like safe payment transactions, data encryption, and compliance with industry guidelines, ensuring a protected environment for B2B exchanges.

Q9. How does B2B Commerce Cloud streamline order management?

The platform streamlines order management through automated workflows, ensuring accuracy and effectiveness. This results in reduced mistakes and better fulfillment of orders.

Q10. Is there a learning curve for users and developers with B2B Commerce Cloud?

Yes, users may face a learning curve, particularly during the execution stage. Designers, especially those new to the Salesforce environment, may find competitive challenges in adjusting to the platform’s features and customization choices.

The post What are the Salesforce B2B Commerce Cloud Pros and Cons appeared first on Salesforce.com Partner.

In this article, we’ll examine the crucial position Salesforce partners play in the expansion of B2B companies with a close evaluation of the services and expertise provided by CloudStreet Services.

I. Understanding the Salesforce Ecosystem

Understanding the Salesforce ecosystem is fundamental for any organization seeking to leverage this powerful CRM platform effectively. Salesforce is not merely software; it’s a comprehensive ecosystem with many features and functionalities. To harness its full potential, businesses must recognize its adaptability and customization capabilities. This entails aligning Salesforce with business processes, objectives, and industry needs. Salesforce partners play a pivotal role in this process, as they possess the expertise to configure and tailor Salesforce to create a seamless and efficient workflow. This understanding is the cornerstone for successful Salesforce implementation and business growth.

A. Salesforce Implementation:

Salesforce implementation is a complex process that involves configuring the platform to meet the unique needs of a B2B organization. Salesforce partners work closely with businesses to assess their requirements, define project goals, and create a customized implementation plan. They ensure that Salesforce aligns seamlessly with existing processes, enabling the organization to leverage its capabilities effectively. This phase includes data migration, integration with other systems, user training, and ensuring compliance with industry-specific regulations. A well-executed implementation sets the foundation for utilizing Salesforce as a valuable asset.

B. Customization and Optimization:

While Salesforce has several built-in functions, its most significant value rests in customization. Salesforce partners have the skills to adapt the platform to perfectly correspond with the business processes and objectives of a B2B organization. Salesforce partners ensure that Salesforce becomes an integral part of the organization’s workflow by using custom coding, workflow automation, and creating custom objects and fields. This level of personalization results in enhanced data management, simpler operations, and increased consumer engagement. Furthermore, Salesforce partners are constantly optimizing the platform to keep it in sync with changing company requirements and market trends.

C. Integration:

B2B organizations typically use various software applications to manage different aspects of their operations. Salesforce partners specialize in integrating Salesforce with these third-party systems, creating a unified ecosystem for seamless data exchange. This integration enhances operational efficiency and provides a holistic view of customer data. It also enables better customer relationship management and personalized marketing efforts. CloudStreet Services, for instance, offers expertise in integrating Salesforce with popular platforms like Microsoft Dynamics, HubSpot, and Marketo.

D. Support and Maintenance:

Once Salesforce is implemented, it requires ongoing support and maintenance to ensure optimal performance. Salesforce partners like CloudStreet Services provide dedicated support teams that resolve technical issues, offer user assistance, and keep the platform up to date with the latest Salesforce releases and patches. Regular maintenance is crucial for data security, system stability, and compatibility with evolving business requirements.

II. CloudStreet Services: A Leading Salesforce Partner

CloudStreet Services stands out among the many Salesforce partners in the industry as a trusted and reputable partner for B2B organizations looking to drive growth with Salesforce. CloudStreet Services, focusing on innovation, knowledge, and client success, provides a suite of services that enable B2B enterprises to realize the full potential of Salesforce.

A. Expertise and Experience:

CloudStreet Services’ success is built on its staff of certified Salesforce specialists. These experts have extensive experience in Salesforce implementation, modification, and optimization. Their comprehensive grasp of the platform enables them to create bespoke solutions that properly fit each client’s requirements. CloudStreet Services ensures that its clients benefit from the most cutting-edge solutions by committing to remaining up-to-date on the newest Salesforce innovations and best practices.

B. Comprehensive Services:

CloudStreet Services offers a wide range of services that cover every facet of the Salesforce ecosystem, from initial implementation to ongoing support and maintenance. These services encompass:

Salesforce Implementation: CloudStreet Services guides B2B organizations through deploying Salesforce and configuring the platform to meet their needs.

Customization and Optimization: The partner excels in customizing Salesforce by developing custom code, automation, and workflow design. This ensures that Salesforce becomes a powerful tool that maximizes efficiency and drives business growth.

Integration: CloudStreet Services possesses extensive expertise in seamlessly integrating Salesforce with other systems, ensuring that data flows smoothly and that a unified view of customer information is maintained.

Support and Maintenance: With a dedicated support team, CloudStreet Services provides ongoing assistance, ensuring that Salesforce operates smoothly and remains current with the latest updates and patches.

C. Client-Centric Approach:

What sets CloudStreet Services apart is its unwavering commitment to client success. The partner takes a collaborative approach, investing time in understanding each client’s goals, challenges, and objectives. This client-centric focus enables CloudStreet Services to deliver solutions that meet and often exceed client expectations. By forming true client partnerships, CloudStreet Services ensures that the Salesforce solutions align perfectly with business objectives and growth strategies.

III. Case Studies: Realizing B2B Business Growth with CloudStreet Services

To illustrate the tangible impact of Salesforce partners like CloudStreet Services on B2B business growth, let’s consider two case studies:

Case Study: Salesforce Audit for a Plastics Distributor

Challenge:

A B2B industrial equipment company specializing in plastics distribution had invested in Salesforce, intending to expand its pipeline and boost revenues. However, they encountered a range of challenges that were impeding their success. These included low user adoption rates, a lack of standardized and duplicative application procedures, and significant data-related issues such as errors, integrity concerns, and duplication.

Solution:

CloudStreet Services stepped in and initiated a comprehensive Salesforce Audit. This audit was designed to scrutinize every facet of the Salesforce program, assessing its alignment with the company’s business strategy and evaluating optimization opportunities, particularly in dashboards and data management.

Results:

Upon completing the audit, CloudStreet Services provided the industrial client with a detailed analysis of all identified issues and proposed solutions. These solutions were categorized based on various factors, including security concerns, complexity, required effort for resolution, and the anticipated business benefits of each change. This comprehensive assessment empowered the client to prioritize and implement changes efficiently, focusing on those that promised the greatest impact with the least effort.

Reference Link: https://cloudstreet.ai/plastic-distributor-salesforce-audit/ 

Conclusion

The role of Salesforce partners, exemplified by CloudStreet Services, in driving B2B business growth cannot be overstated. Their expertise in Salesforce implementation, customization, integration, and ongoing support empowers organizations to harness the full potential of this powerful CRM platform. The real-world case studies showcased the tangible benefits that B2B companies can achieve through strategic partnerships with Salesforce experts, from improved sales efficiency to enhanced customer engagement. As the B2B landscape evolves, such collaborations will remain essential, ensuring businesses remain agile, competitive, and poised for enduring success in an ever-changing market.

Common Questions about The Role of Salesforce Partners in B2B Business Growth

1. What is the Role of Salesforce Partners in B2B Growth? 

Salesforce partners provide expertise, training, recommendations and support for managing the operations of a B2B organization. 

2. How do Salesforce Partners Contribute to Enhanced Customer Relationships in B2B? 

Salesforce Partners contribute the customer relationships in B2B companies by optimizing the salesforce. This results in customer loyalty and satisfaction.

3. What specific challenges do B2B businesses face when partnering with Salesforce? 

The challenges faced by B2B businesses include: 

• Complex implementation
• User adoption
• Budget issues
• Resistance to change 

4. How do Salesforce Partners stay aligned with evolving technological trends to support B2B growth?

By integrating evolving technological trends like AI into salesforce solutions, salesforce partners stay updated with technological trends. 

5. What role does data-driven decision-making play in the contributions of Salesforce Partners to B2B growth?

Salesforce partners offer real-time insights to business partners that help in making data-driven decisions. 

6. In what ways do Salesforce Partners help B2B businesses address scalability concerns? 

Salesforce partners help B2B businesses in addressing scalability concerns by designing salesforce implementation techniques. 

7.What ongoing support and training do Salesforce Partners provide to ensure the long-term success of B2B businesses?

Regular check-ins, audits and access to training resources ensure the long-term success of B2B businesses. 

The post The Role of Salesforce Partners in B2B Business Growth appeared first on Salesforce.com Partner.

Client data can be the most significant aspect of every organization’s operational presence because it contains not only essential details regarding their customers but also recommends potential opportunities. There are a number of CRM platforms on the market today, but only Salesforce has risen to enormous recognition and popularity. It is effective because it may be personalized by any individual to meet the needs of the organization. Salesforce B2B is an amazing tool for providing the finest possible level of online services. However, just like any B2B CRM installation, there are certain challenges in its implementation. 

Challenges in B2B Salesforce Implementation

Salesforce integration has its share of obstacles. In the era of digital transformation, you cannot risk damaging or destroying your essential business records. With any Salesforce investments, you need to first understand the most significant variables at play to position the company for a long-time ongoing growth. Some of the most prominent challenges faced during B2B Salesforce implementation are as follows: 

Data Mapping

When it comes to integrating Salesforce, many organizations find data mapping a challenge. To successfully integrate your data across multiple channels, it’s essential that you align the entries and attributes in order to properly complete the process. In the majority of cases, data fields are modified with respect to the application. To allow employees to operate on the combined system without difficulty, you must make sure they are in sync.

Having Auto-ID

A specific ID is created by default for every record you import and generate when Salesforce is integrated with a third-party system. Organizations often deal with challenges when data is migrated from old applications that already include IDs that link them to other data. It indicates that handling two distinct sets of Identifiers will be required when integrating data into Salesforce from a third-party platform.  

Data Migration

The majority of Salesforce integration concerns are focused on data migration. Basically, application integration involves no more than smooth data migration to give clients one integrated platform. Taking this into account, you must perform data migration using utmost caution and accuracy. The difference in storage facilities for various Salesforce versions is a prevalent issue organizations have when migrating data. Data migration will move the duplicate data to your Salesforce system if that specific third-party application has them.

Data Duplication

Even though you employ the most effective ETL systems for Salesforce integration, there is likely to be some data duplication. One of the most prevalent and time-consuming Salesforce implementation issues that organizations come across globally is dealing with duplicate data. Always use an interface that provides users with constraints and recognizes redundant data right away as it is processed. Engaging with duplicate data might damage your client associations and interfere with your organization’s operations.

Knowledge Regarding Data Limits

If you happen to incorporate Salesforce, you are likely aware of the fact that it operates in a multi-tenant setting. Users’ access to data is controlled by the CRM platform, which carries out the governing limitations that Salesforce APIs enforce. These APIs settle data access in just one request and over the course of only one day. As a result, Salesforce will present runtime errors all along the procedure if you exceed these restrictions. When linking the CRM with an independent system, make sure you are aware of all the limitations Salesforce imposes. This either lets you prevent unexpected events from occurring or helps prepare you to deal with them. 

Cost 

The initial setup of Salesforce, as well as continuous upgrades and maintenance, are often expensive. Organizations, particularly small and medium-sized companies, may find this to be their main concern. Budget your expenses and find ways to cut costs as you prepare for them. This involves making use of the capabilities and tools that Salesforce comes with out of the box, such as statistics and automated processes, which can cut down on the requirement for pricey customizations. Planning and budgeting for recurring expenses like maintenance and improvements is also essential.

Precise SCOPE Definition

The advantages of Salesforce can be best utilized when they are connected with additional business systems and programs. Understanding the range of integration is important in determining whether to offer an application in Salesforce or use a third-party service because Salesforce provides SOAP/REST services. In view of the built-in rest outcome, we might not always need to provide a Salesforce function for real-time data. There is a standard rest endpoint for every entity in Salesforce, preventing the need to create customized code. Salesforce authentication is also required before integrating Salesforce with different platforms.

Understanding the Out-of-the-Box Features

It is necessary to determine whether the needs could be fulfilled through novel Salesforce skills or interfaces and use them instead of building the code before opting for a Salesforce connection. A remote system can be accessed using instructions provided by a third-party data supply. In comparison to customized objects, external objects keep track of data other than in Salesforce. When you are working with a significant quantity of data that cannot be directly imported into Salesforce, external objects are the best option.

Selecting the Best Apps

Finding the best AppExchange (Free/Licensed) solution that suits your organization’s requirements and integrates with Salesforce is essential. The employees will save time and effort by selecting the best app, which will cut down on Salesforce development initiatives. It is advised to construct your own integration if neither of the available apps meets your needs. Additionally, managed and unmanaged packages are offered for AppExchange’s applications. It is important to keep in mind that modifications can only be made to unmanaged packages, not managed packages.

Proper Planning

Salesforce implementation is a continuous process. You are going to be required to regularly update, tidy and modify it to fit fresh applications. This implies that you’ll have to set aside resources to keep your Salesforce Health Cloud installation running. If such post-deployment services have not been accounted for, you run the potential of getting pushed into a reactive role wherein you’re continuously putting out flames brought on by customer feedback or broken processes. A competent Salesforce implementation provider will position you to achieve success so that you may handle everyday tasks on your own premises without taxing the resources of the organization.

Salesforce Consultancy Services to Solve Challenges

A B2B Salesforce Implementation can be overwhelming for certain organizations. A good Salesforce consultancy can help your organization in several ways by handling your Salesforce services and solving all the challenges along the way. Here are some of the services that are provided by a leading Salesforce consultant, CloudStreet.

Implementation 

Integrating an effective Salesforce solution throughout the organization requires thoughtful preparation and an execution approach. A Salesforce proficient is well aware of the need to substitute old and redundant methods with a single, integrated application that can upgrade your current operation and simplify the way your business functions. They can assist you with the Salesforce implementation, and that will modify how you run your operations, improve your capability to collaborate and interact and make it easier for a company to grow by creating beneficial bonds.

Integration

When it comes to connecting Salesforce with different advanced technologies, the consultants at CloudStreet are unbeatable. They can optimize integration applications and produce unique integration components designed to assist you in getting maximum value out of Salesforce. They might help the sales department in gaining accessibility to the various duties they require through the Salesforce platform. Also, you can enhance the way users interact by implementing unified login throughout every one of your applications.

Commerce Cloud

The Salesforce Commerce cloud solutions may serve as an all-inclusive eCommerce business choice. An experienced consulting group may help you develop a technical roadmap that will keep your organization one step ahead of other businesses and enhance your eCommerce skills. They tailor your Salesforce Commerce Cloud to your specific requirements so you can easily customize your payment features and enhance your clients’ experiences.

Marketing Cloud

Considering the development of digital devices and the widespread availability of technological advances, consultants can be hired to help you leverage the Salesforce Marketing Cloud according to your clients’ demands. They make sure that you can swiftly arrange and send emails with helpful data from the most recent statistics. Moreover, they integrate your Salesforce dashboard with your social media platforms.

Community Cloud

You can count on Salesforce Community Cloud services if you would like to find solutions to boost efficiency, deploy goods and services more swiftly, and enhance the client experience. Consultants have the opportunity to enhance the experience for each of your clients from beginning to end with an all-encompassing platform that gives you simple tools and an intelligent AI interface.

Sales Cloud 

Salesforce Sales Cloud seeks to digitize the sales procedure while enabling managers and salespeople to carry out specific activities efficiently. The consultants will also guarantee that you can employ the Salesforce Sales Cloud to establish a well-organized sales process. This means offering you permission to use an extensive amount of consumer data and making sure that the client’s interaction is as effective as needed.

What’s Next

When connecting Salesforce with independent or company-wide networks, it’s significant that you assess the challenges. Organizations may integrate Salesforce effectively and fully capitalize on its multiple benefits by having the challenges and their solutions in mind. You can successfully complete your Salesforce implementation process while achieving your organizational goals if you remain persistent during the entire process and skilled in handling data. CloudStreet is one of the leading Salesforce consultancy service providers that has been helping organizations over the years to get a smooth Salesforce implementation and experience with a multitude of services by experienced professionals. 

FAQs about Salesforce Implementation Challenges

1. Is CRM good for B2B?

CRM plays an important role in B2B marketing because it makes it possible for enterprises to keep track of customer data efficiently, generate leads, categorize clients, line up marketing initiatives, strengthen customer loyalty and trust, determine marketing effectiveness, and make decisions based on data. B2B CRM technologies offer an established platform to handle communications and connections with customers, both current and future. 

2. Is Salesforce similar to Shopify?

Both Shopify and Salesforce provide mobile-friendly layouts, but Salesforce Commerce Cloud’s mobile-optimized design is more elegant, including tools for developing mobile applications and a device-specific website search.  It’s important to understand that Shopify can’t match Salesforce Commerce Cloud’s scalability and customization options. 

3. What is the difference between B2B CRM and B2C CRM?

A B2B CRM only facilitates you to keep track of sales deals and carry out operations associated with sales. A B2C CRM contains all the elements necessary to implement and improve marketing strategy. When compared to B2C CRM, B2B CRM places a greater emphasis on an organization’s internal operations. 

4. What is the benefit of Salesforce B2B commerce?

Salesforce B2B commerce provides an easy-to-maintain platform that optimizes online shopping for corporate customers. It enables businesses to create individualized ecommerce shops designed for high-volume purchases, with a quick setup and a smooth, self-managing user interface that optimizes profitability.

5. What are B2B types of e-commerce?

Vertical and horizontal are the two types of approaches for B2B eCommerce. Businesses that are vertically integrated sell to clients in a certain sector. Using a horizontal method, you market to clients from a variety of industries.

6. Is Shopify a B2B or B2C?

Shopify is a B2B ecommerce platform with functions that let you accept B2B payment methods without initially needing to develop a completely separate shop. Shopify is a useful tool for businesses in both the B2B and B2C sectors. 

7. What is Salesforce B2B commerce lightning?

Salesforce B2B commerce lightning is the collection of dynamic features that allow you to develop and personalize the Salesforce B2B commerce experiences. The lightning interface was created as an all-encompassing system that makes use of data analysis, forecasting, and AI skills to help the marketing and sales departments find ideas, set and track KPIs, and make growth plans.

The post What are the Common Challenges in B2B Salesforce Implementation? appeared first on Salesforce.com Partner.

Well, the B2B commerce cloud can be a great solution for you. 

A recent piece of data suggests that online sales on B2B e-commerce sites, log-in portals, and other marketplaces increased by 17.8% to a whopping $1.63 trillion in 2021. This makes it important for brands to have a powerful presence online.

Today, businesses constantly look for a solution that allows them to effectively handle their end-to-end sales cycle and build a 360-degree comprehensive view of their business. This is where Salesforce B2B Commerce Cloud comes in!

B2B Commerce Cloud considers the various challenges in the retail sector. This solution can launch an online store for B2B partners, personalize products and store design, establish customer specific, and so on.

This post will discuss the B2B commerce cloud in-depth, including its features, benefits, use cases, and more.

What Is B2B Commerce Cloud?

Salesforce B2B commerce cloud is a low-maintenance solution that helps you customize e-commerce for business buyers.

It allows brands/businesses with multiple storefronts to build personalized e-commerce storefronts specifically tailored to high or large-volume purchases, multiple delivery dates, multiple payment options, and more! With a super fast setup and seamless customer experience, businesses can maximize profits in just a few clicks.

The main aim of the commerce cloud is to empower all businesses in the e-commerce sphere and ensure that companies of all sizes can benefit from its capabilities.

Specifically tailored for the needs of B2B buyers, the commerce cloud helps you combine the ease of digital shopping with the ever-evolving B2B business dynamics.

What makes the B2B commerce cloud different from the B2C cloud is that its features are built specifically to support the scale of B2B businesses. Several capabilities in Salesforce B2B Commerce Cloud enable you to cover different touchpoints with your business customers, launch your offerings in new markets faster, deliver personalized services to them, and boost conversions. 

Key Features of B2B Commerce Cloud

The key features of the B2B commerce cloud are –

Omnichannel suite

Salesforce B2B Commerce Cloud offers a comprehensive omnichannel suite that empowers you to connect your customers across various possible touchpoints (physical and digital). Customers may begin their buying journey from the website, gather feedback about the product from social media, place an order via live chat, and collect it at the offline store.

Marketing and merchandising tools

The excellent e-commerce merchandising toolkit with the commerce cloud enables consistency of product display and pricing in different locations. The advanced marketing features further strengthen your campaign’s launch and monitoring and drive sales by connecting with the customers at the appropriate level.

Predictive artificial intelligence

A recent McKinsey research report highlights that over 75% of customers are always willing to purchase from a company that offers them a personalized experience.

Predictive AI in the commerce cloud allows you to enhance your customers’ shopping experiences significantly. It also streamlines your upselling by analyzing data about the store visitors’ behavior and accordingly adjusts search results and recommendations.

Adaptable to mobile devices

Statistics suggest that almost 60% of web traffic today comes from mobile devices. Salesforce’s commerce cloud platform leverages the mobile-first approach to make your website look good on mobile devices and smartphones.

Benefits of B2B Commerce Cloud

Some additional benefits of the B2B commerce cloud include the following –

Builds brand awareness

B2B Commerce Cloud can bolster your brand awareness by helping your business hit the market faster. As your business grows, this solution can simplify the implementation of custom and branded storefronts. This also ensures that throughout the customer experience, your brand can maintain a powerful presence.

Optimize productivity

The importance of automation in e-commerce businesses is immense. Customers can order online, freeing up staff/employees to focus on offering a better customer service experience. Salesforce B2B Commerce also integrates easily with enterprise resource planning and other back-end systems.

Improved shopping experience

Another benefit of the commerce cloud is that it helps attract clients through features such as predictive sorting, smart product recommendations, and advanced search suggestions. Further, you can use click-and-collect features to unify customers’ online and in-store journeys.

AI-powered data analysis

The B2B commerce cloud also gives you a comprehensive, 360-degree view of your customers’ behavior. Using the solution, you can better understand your customer’s real needs and utilize that information to give relevant offers.

Enhanced customization

Creating an attractive and user-friendly design is one of the most difficult parts of building an e-commerce website. Commerce Cloud addresses the issue and allows users to construct their aesthetics using excellent templates, page layouts, and their own components.

Use Cases for B2B Commerce Cloud

In this section, we are going to cover some of the use cases and examples of companies successfully implementing B2B commerce cloud solutions-

Optimizing daily B2B operations

Optimizing your daily B2B operations is one of the top use cases of the B2B commerce cloud. It allows you to manage your product catalog, e-commerce stock, order history, distribution, and orders better.

Further, it lets you empower your sales representatives by eliminating mundane, time-consuming manual tasks. This frees up their valuable time to focus on other strategic tasks, such as making sales and drawing useful insights from real-time customer data, generating more revenue.

Offer advanced tools for marketing

B2B commerce cloud offers a range of advanced tools for marketers and content developers that enable them to boost their brand awareness and offer reliability. The best part of these tools is that they allow marketers to pitch their offerings and ensure the product or service is pitched at the right time for higher conversion rates.

Reduce friction in the buying process

The B2B commerce cloud simplifies and reduces friction in the overall buying process and enables your users to enjoy an easy and convenient shopping experience. Several features, such as contract pricing, fast reordering,  custom catalogs, and more, help simplify complex B2B tasks.

Improve Sales

L’oreal is one brand that builds meaningful relations with consumers and beauty professionals using both B2C & B2B commerce cloud solutions. The company is generating almost 15% to 20% more sales because of the Einstein AI recommendations feature of the commerce cloud.

To summarize

B2B Commerce Cloud is a powerful solution offering exceptional customer experience to help your business scale and reach more targeted customers. If you want a seamless and hassle-free experience in an overcrowded e-commerce market, the B2B commerce cloud is one of the best options.

In this post, we have covered how the solution enables you to build a strong digital presence for your e-commerce business by speeding up your time-to-market, scaling endlessly, applying a data-driven approach to your promo activities, and much more.

If you want to maximize the benefits of the Salesforce platform and the B2B commerce cloud, CloudStreet, a certified Salesforce Implementation Partner, can help. We have the experience and expertise to provide clients with the required help for commerce cloud implementation to improve their respective organizations.

For more information about CloudStreet and how it can help your business with Salesforce solutions, please visit https://cloudstreet.ai/

Commonly Asked Questions about B2B commerce Cloud

What is a b2b commerce cloud? 

B2B Commerce Cloud​ is the leading cloud-based, multi-tenant commerce solution. It empowers brands to develop a cohesive, unified buying experience across social media, mobile, web, and offline stores.

Who uses the B2B commerce cloud? 

B2B commerce cloud can be used by any business looking to grow through digital channels. Additionally, the solution can be used by those responsible for store and customer experiences across the brand.

How does the B2B commerce cloud power unified customer experiences? 

The B2B commerce cloud typically connects the end-to-end customer experience across all touchpoints, thus enabling a comprehensive view of customer inventory, activity, products, and promotions. The commerce cloud enables businesses to offer a cohesive customer experience by connecting all these channels.

What does B2B Commerce Cloud do?

B2B Commerce Cloud has several capabilities that enable you to cover more touch points with your customers, deliver personalized services to them, and boost conversions.

What is the key feature of Salesforce Commerce Cloud?

One of the key features of the commerce cloud is Einstein AI. The feature helps you build tailored or personalized customer experiences, leading to increased conversions and better revenues within a shorter time frame.

What are the downsides of the B2B Commerce Cloud?

Among the negatives of the commerce cloud are the high pricing point and the need for specific technical knowledge to get the best out of it.

What is included in the Salesforce commerce cloud? 

Salesforce commerce cloud typically includes two different solutions- B2B and B2C that can be used independently. There are several tools included in these, including Commerce + CRM, Einstein AI, and more.

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